Information evening
“Women going through the change”

Task
On behalf of the Swiss Menopause Society, H+O planned and organised the information evening “Women going through the change” in February 2003 for those either affected by or interested in the subject, and the lay press. An earlier media report concerning the premature ending of a study conducted in the USA with the help of women going through the change had left many women feeling uncertain. The information evening by the Swiss Menopause Society was intended to illustrate the use and risks of hormone replacement therapy. One of the tasks of the agency was to find a well-known public personality who was prepared to talk about her own experiences in this phase of life. Communications specialist Beatrice Tschanz expressed a willingness to be involved.

Implementation
The information evening took place in front of the filled ranks of the large auditorium in the centre for teaching and research (ZLF) in Basle. There was great interest and such a public onrush that the presentations had to be simultaneously transmitted to a second auditorium. The event was presented by the well-known PULS presenter, Daniela Biedermann. Following an introduction by Prof. Martin Birkhäuser, President of the Swiss Menopause Society, the speakers looked at the various aspects of the change. Following the individual presentations, the public made intensive use of the opportunity to ask questions. In the interview with Daniela Biedermann, Beatrice Tschanz, as a professionally dedicated woman, spoke openly of her attitude towards hormone therapy and its use. At the end of the event the speakers all again responded to audience questions.

Our Services
Planning, organisation and presentation of the information evening, including media work
Briefing and coaching of the speakers and the presenter
Search for a well-known personality who was prepared to speak of her own experiences
Media work: Invitation of journalists, media documentation, hosting journalists, follow-up campaign
Media planning, draw up means of advertising
Technology, including simultaneous transmission of images and sound