Osteoporosis Information Day

Task
Planning, organisation and implementation of the Osteoporosis Information Day for donna mobile, Osteoporosis Working Party, Switzerland. The idea was to encourage doctors and nutritional advisors at the various locations of the event to attend. In addition to providing information on the illness, the tasks and support of those affected and their relatives by donna mobile occupied a central position in the event.

Implementation
The occasion was staged in co-operation with hospitals in large towns in Switzerland. The events were presented by Dr. Ellen Heitlinger, who also interviewed patients. The latter spoke movingly of their long years of suffering and how they found a way out of the vicious circle themselves. Doctors provided information on osteoporosis, and nutritional advisors elaborated on the importance of a calcium-rich diet and which foods are calcium killers. The Osteo Gym Group with a physiotherapist and a number of ladies who perform osteogym encouraged the public to join in specific exercises to strengthen the posture and improve the equilibrium.
After the event, donna mobile extended an invitation to share in calcium-rich delights at the buffet. At the stand, a free calcium test could be completed, which gave information on obtaining calcium through diet. A limited number of participants were able to take part in a draw, thanks to donna mobile, for a free measurement of their bone density.
The lay press was made aware of these events, and this led to numerous articles in daily newspapers, magazines and handbooks.

Our Services
Planning, organisation and implementation of the information event
Briefing and coaching of the speakers (doctors and nutritional advisors) and patients with osteoporosis
Search for sponsors for the calcium-rich buffet (Swiss Milk Association with milk and yoghurt, flour producer for the production of calcium-rich bread, cheese producer, producer of calcium-rich muesli, producer of calcium-rich mineral water
Despatch of media reports
Follow-up with journalists
Media work